Starr Offers Travel Insurance Via Facebook Messenger

The Hong Kong-based subsidiary of Starr has launched a Facebook Messenger chatbot to sell single trip and annual travel insurance.

“Starr is the first insurance company in Hong Kong to use Facebook Messenger Chatbot to provide travel insurance service. Applying AI technology simplifies the travel insurance buying process, which is especially important to our younger consumers. They travel extensively, and they are never without their mobile devices. Our Chatbot is tailored to their mobile lifestyle.” – Agnes Cheung, Vice President & Head of Accident and Health at Starr Insurance.

Get a feel for its UI below:

Chat here.

The company plans to expand the chatbot by enhancing its customer services capabilities and developing more applications, including handling claims.