SquareTrade Acquires iCracked

Allstate has acquired iCracked, a provider of on-site, on-demand repair services for smartphones and tablets in North America. The privately held San Francisco-based company will join SquareTrade, an Allstate company that offers consumer protection plans and tech support.



ICracked operates in 60-plus metropolitan areas in the US and Canada. “Today’s consumers rely on connectivity to run their lives, and they can’t afford to wait for device repairs. With our recent acquisition of PlumChoice, SquareTrade is uniquely positioned to protect the hardware and software that power our customers’ connected devices.” – President and cofounder of SquareTrade, Ahmed Khaishgi.