Spotted: New Look at PolicyGenius

NYC-based digital insurance broker PolicyGenius has a new look.

Before.

After.

That’s Pretty.

Did You Know? When you Google “baby won’t stop crying” you’ll find an article by PolicyGenius that appears on the first page of Google Search. On this note, we looked at the performance of PolicyGenius for the top 100 Google organic search terms (that they compete on) that contain “life insurance” and here’s what we found: (1) PolicyGenius competes on roughly 6,559 search terms and appears on the first page on roughly 1,678 terms (~25%). (2) The average suggested CPC for search terms that contain life insurance, which PolicyGenius competes on, is $13.45. (3) Out of the top five most searched life insurance terms on Google (life insurance, term life insurance, globe life insurance, life insurance quotes, whole life insurance), PolicyGenius appears on the first page twice. (4) For the top ten most searched terms that PolicyGenius competes on, they appear on the first page four times. That’s pretty good.