Spotted: Guardian’s Rebrand

“Guardian and its employees are proud we have never deviated from the founding principles that have made us successful . We believe this is the right moment in our history to emphatically state that core values matter. They bring us together and make us stronger, and we’re telling our story to remind people of that.” – President and CEO, Deanna Mulligan.

The insurer is announcing a “different approach from peer companies” in launching its new brand – hyper-targeted in key markets and focused on reaching customers who are looking for a purpose-led company that is aligned to their interests and needs.

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Same Guardian that recently launched Guardian Direct to “serve the needs of people who don’t have access to benefits from an employer because they are independent workers or newly retired” by offering dental, accident, critical illness and pet insurance products online.

Get a feel for the flow below: