SoFi, kindly meet Haven Life

“This is a first in the industry: coverage in minutes without a medical exam in many cases, and at incredibly competitive prices”– Andrea Blankmeyer, SoFi’s VP of Finance, clearly hasn’t heard of Haven Life. Recall: the modern lender SoFi has recently partnered with Protective Life to sell term life insurance online. Also recall: Haven Life, which is backed by MassMutual, recently introduced InstantTerm, which allows qualified customers to purchase term life insurance online sans medical exam. Bottom Line: SoFi isn’t the first to market a convenient term life insurance product online .