Sneak Peek into AmTrust’s Digital Project AmVenture

Meet AmVenture. Think: the marketing organization for AmTrust Financial Services with a special sweet spot for workers compensation insurance. Also think – an attempt by a Fortune 500 insurer to tap into the D2C space and embark on an omni-channel strategy.

For now, users are prompted with an online form:

Last, at least three out of five reviews are by AmTrust employees.

Bottom Line: a trending strategy.