Sky introduces smart home insurance

Sky, the European media and entertainment company that’s part of Comcast, is introducing Sky Protect Smart Home Insurance, a new offering that includes smart home products and home insurance, which is underwritten by Zurich UK.

The new offering gives UK-based customers £250 worth of devices including a video doorbell, indoor camera, leak detectors, motion sensor and contact sensors. In terms of insurance, customers can get coverage for a fixed price for 24 months.

Sky Protect is the latest product to join the company’s “strongest portfolio ever” across TV, broadband, mobile, streaming. In 2021, Sky acquired Neos, a startup that offered smart home tech and home/renters insurance. Aviva acquired a majority stake in Neos in 2018.

“At Sky we have a heritage in entering new markets and shaking them up, and we’re about to do the same with home insurance. We already make people’s lives easier at home through our TV, broadband and mobile services and with Sky Protect, we’ll be able to take the pain out of home insurance. From a simpler quotation process, to value you can see every day, to great tech, all working together in the Sky Protect app. We believe people deserve better when it comes to home protection – so we’re going to give it to them.” – Stephen van Rooyen, CEO, Sky UK & Ireland and chief commercial officer, Sky Group.

“Zurich is already developing new digital products and services to meet the evolving needs of our customers. This new partnership combines Zurich’s expertise and trusted insurance brand with Sky’s technology and significant customer reach, to help more people better protect their homes. By combining smart home technology with insurance, Sky Protect aims to prevent losses and provide financial peace of mind, should the unexpected happen.” – Tim Bailey, Zurich’s UK CEO.