Singtel and AIA Announce Partnership
Singtel and AIA Singapore announced a partnership to promote consumer wellness by encouraging people to live more active and healthier lifestyles. As part of the partnership, both companies will team up to digitally engage their combined base of more than 5m customers and reward them to get active and stay healthy, along with creating “innovative insurance products relevant to customers’ increasingly digital lifestyles.”
In the coming months, Singtel will unveil a wellness digital platform that allows customers to earn mobile data rewards with every step they take and also offers content related to health, fitness and nutrition. The platform will sit within My Singtel app which has more than one million active users a month. At launch, customers will also be able to earn lifestyle rewards from the first partner – AIA.
“We are pleased to work with AIA on our wellness drive to inspire Singaporeans to lead more active lifestyles. Keeping fit has never been easier with the use of fitness apps, smartphones and wearables to track our health and physical activity. As more of our customers go digital to manage their wellness, we are excited to go beyond connecting their fitness devices and be an integral part of their wellness journey by rewarding them with mobile data incentives, lifestyle content and services. We also look forward to welcoming other like-minded businesses to shape the future of wellness with us.” – Yuen Kuan Moon, CEO, Consumer Singapore, Singtel.
“There is great synergy and passion in AIA Singapore and Singtel on the importance of healthy living, and we are united in our commitment to make a positive difference in the lives of Singaporeans. This collaboration builds on the success of our award-winning AIA Vitality wellness programme that taps into digital innovation to inspire Singaporeans to make real changes to their health. As AIA marks our 100 years in Asia, we are confident that, together with Singtel, we can multiply our efforts to help more people live healthier, longer, better lives.” – CEO, AIA Singapore, Patrick Teow.
