Simply Business launches a national advertising campaign

Digital insurance agency Simply Business has launched its first national advertising campaign, “We Get You. We Got You.”

“Our mission is to support small businesses by providing high-quality, affordable insurance solutions that best fit their needs. This campaign shows how we’re focused on making it easy for entrepreneurs to quickly review multiple insurance options and properly safeguard what they’ve worked so hard to build.” – David Summers, Group CEO at Simply Business.

The campaign was developed with digital agency Goodway Group and Boston-based creative shop HeyLet’sGo. The work explains that entrepreneurs can depend on Simply Business’s online platform to compare quotes from insurance providers that can deliver coverage specific to a company’s unique line of work.

“As a small business owner, you have a particular passion that led you to start your company. We’re not all insurance experts, and we wanted to illustrate how Simply Business can be a resource that eliminates the stress of finding the right policy. It was important to convey that Simply Business has small business owners covered so they can focus on managing and growing their businesses.” – HeyLet’sGo Creative Officer Tim Cawley.

The Simply Business campaign will run on TV and radio in addition to a variety of digital media.

“Our strategy is to reach a niche audience of small business owners in the home services, professional services and health and well-being industries in a way that speaks directly to them, right where they are.” – Jill Puerto, Director of Business Strategy and Development at Goodway Group.