Simply Business appoints Julie Fisher as UK CEO

Simply Business , a digital broker specializing in insurance for small businesses and landlords, has named Julie Fisher as its new UK CEO.

Fisher, who previously served as the interim UK CEO, joined the company in 2019 as Chief Commercial Officer, bringing over 35 years of insurance experience, including leadership roles at Churchill, RBS, and MoneySuperMarket.

During her tenure as CCO, Fisher played a key role in scaling Simply Business’s insurer panel to 35 global brands, expanding choice for SMEs and landlords. She also contributed to the company’s growth, helping it double its customer base and surpass one million customers globally. Fisher has overseen digital innovations aimed at improving claims experiences and simplifying processes for customers.

The company’s growth has been driven by an expanding portfolio of products, including commercial combined, contractors combined, and commercial vehicle insurance, which cater to a broader range of SMEs through its digital platform.

“I’m delighted with Julie’s appointment at such an exciting point in our journey, as we continue to strengthen our reputation as the one-stop shop for SME insurance. Julie’s leadership will be invaluable as we deliver on our commitment to offer the broadest range of choice in this market and deliver products known for their value – all with a level of simplicity, ease, and speed. With over one million customers, Simply Business – with our unique technology platform, outstanding distribution capabilities and award-winning culture – has never been stronger.” – David Summers, Group CEO at Simply Business.

“I feel a huge sense of pride in taking the position as UK CEO. It is a real privilege to lead such a talented and dedicated team. Simply Business is leading the way in making it easier for small businesses and landlords to find and buy their insurance online – putting cutting-edge technology and deep industry expertise at the heart of all our decisions. We believe the UK’s 5.5 million small businesses – and the innovative, inspiring people behind them – deserve the best, and I’m determined to see us continue to protect and support their success in the years to come.” – Julie Fisher, UK CEO at Simply Business.