Simplicity Group acquires Source Brokerage

Simplicity Group Holdings  has acquired Source Brokerage, a disability insurance focused brokerage general agency based in Indianapolis.

Source Brokerage specializes in disability income insurance, including Graduate Medical Education and Guaranteed Standard Issue programs. Founder Steve Crowe joins Simplicity as a partner, and the firm will continue operating as part of Simplicity’s national disability insurance platform.

The acquisition adds institutional disability insurance expertise to Simplicity’s existing offerings across life insurance, annuities, and wealth management.

“We are thrilled to welcome Steve and his team to Simplicity. Source Brokerage is an industry-recognized leader in disability insurance, specializing in complex institutional markets, including Graduate Medical Education (GME) and Guaranteed Standard Issue (GSI) business. The partnership expands Simplicity’s collective DI scale while providing Source Brokerage’s advisors access to Simplicity’s extensive wealth management, life insurance, and annuity resources.” – Bruce Donaldson, Partner and CEO of Simplicity.