Simplicity acquires Pennsylvania RIA

Simplicity Group has acquired Mid-Atlantic Wealth Advisory Group, a Pennsylvania-based registered investment advisor, adding founders Dennis Maguire and Robert Sayre as partners. The firm will rebrand as Simplicity Wealth Advisors.

The acquisition expands Simplicity’s wealth management platform by combining Mid-Atlantic’s advisory business with Simplicity’s securities and insurance capabilities. Founded in 2012, Mid-Atlantic serves professionals, business owners, and pre-retirees with holistic financial planning.

“The Mid-Atlantic team has built an exceptional reputation for client-centric planning, and we are thrilled to welcome Bob and Dennis to the Simplicity partnership. By integrating their deep advisory expertise with our unified securities and insurance platform, we are further accelerating the growth of the Simplicity platform. We look forward to providing Dennis, Bob, and their team with the institutional-grade resources necessary to scale their business across the region.” – Bruce Donaldson, Partner and CEO of Simplicity.