Simplicity acquires LeSourd Partners

Simplicity Group Holdings has acquired LeSourd Partners , a Birmingham, Alabama-based brokerage general agency, expanding its national footprint and adding industry veterans Jake LeSourd, Diane Covin, and Kim Roberts as partners.

The transaction strengthens Simplicity’s life insurance distribution capabilities and advisor support, with the LeSourd team gaining access to the firm’s marketing, product platform, and wealth management resources. Simplicity positions itself as a partner for advisors and financial institutions, combining wealth accumulation and protection solutions through a growing national network.