SIMON announces strategic investment from Citi

SIMON, a fintech company that offers an end-to-end digital suite of tools to help financial professionals understand, manage, and analyze complex alternative investment products, announced Citi as its latest strategic investor.

Citi is a longtime partner of SIMON, both as a leading issuer of structured investments and through its wealth management division whose financial professionals use the investment platform.

Launched in 2018, SIMON helps financial advisors build the “portfolio of tomorrow” by giving them access to more investment opportunities. The SIMON platform offers a marketplace for risk-managed and alternative solutions, including structured investments, annuities, and traditional and progressive alternatives. The platform also offers educational resources, analytics, and a centralized workflow for lifecycle management. SIMON serves over 100,000 financial professionals with $5 trillion in combined client assets.

In 2019, SIMON announced a partnership with Prudential Financial to add annuities to its platform.

“Citi is forward-thinking and has been an innovative force in the structured investment market. We value their market perspective, dedication, and stature. By joining us now as an investor, which builds on the partnership we’ve developed over the years, SIMON is proud to bring together our shared vision—to help advisors embrace evolving investment opportunities, with technology.”  Jason Broder, CEO of SIMON.

“Financial professionals today are looking to stay ahead of market volatility and manage client portfolios with confidence. SIMON’s platform for structured investments and alternatives is built to serve those needs, which is why they have been so successful in facilitating the adoption of these products across some of the largest financial institutions. We look forward to more closely collaborating in a number of areas and delivering the best solutions possible for financial professionals.” – Fabrice Hugon, managing director, Head of Americas Sales for Solutions for Financial Intermediaries at Citi.

“Citi and SIMON are both focused on creating new opportunities for clients and improving client experiences. SIMON has built an impressive digital approach to portfolio management. Digitization creates momentum, new opportunities for clients, and ultimately, the best user experiences. We’re excited to join this journey with SIMON and support their continued growth.” – Sandeep Arora, Citi Institutional Clients Group’s head of digital and chief investment officer.