Signal Iduna and Element to Pay Back Premiums One Goal at a Time

Signal Iduna and ELEMENT  announced the launch of a household insurance product called ‘Insurance09’ that combines contents and liability coverage with additional services for soccer fans. The inspiration for the name is soccer team Borussia Dortmund.



contributed to the development and design of the product. Now, soccer fans can insure their fan merchandise and/or get back up to €50 for a missed game (think: car breakdown). In addition, customers benefit from the success of Borussia – €0.09 is paid for every goal of BVB in the Bundesliga. And, if the team finishes the season at least in the third place – customers will receive €9.09.


“We have been a partner of Borussia Dortmund for almost 13 years and also participate in the Startup Element. So it was obvious to bring everyone involved to a table. Now we have succeeded in developing a product with the right partners that is unparalleled in the market. Insurance09 was – significantly – developed in just under nine months by an interdisciplinary team; specialists from the departments, from marketing and communication were involved in our house in order to come to the fastest possible results together with Element. This is how networking works today – the advantages are then provided by customers with strong partners at their side and solutions that have been developed along their needs” – Signal Iduna CEO, Ulrich Leitermann.