Shopping Insurance Online With Bharti AXA is A Treat
Bharti AXA General Insurance is a Bangalore-based JV between Bharti Enterprises and AXA. It is mostly known for its car insurance book of business. Now it wants to change that. CEO Sanjeev Srinivasan shared a bit about his strategy with MoneyControl. Here goes. The general insurer is shifting focus to other segments such as SMEs, health and travel. It’s coming out with a longer duration insurance policy for two-wheelers (think: higher customer lifetime value). And it’s working on a telematics offering thinking that “once consumers start asking questions about pricing based on their driving behavior, telematics will catch up further”. Thing to note. Majority of the insurer’s business flows through its direct channel, yet it does have strategic partnerships in place with HSBC and HDFC Bank. Bottom Line: shopping with Bharti AXA is a treat. Look.