Sensa is live in Illinois

B2B insurance startup MDGo, which offers an accident detection and response solution, has launched a consumer-facing company to sell car insurance.

The new company, Sensa Insurance Company, claims to be the first proactive insurance company and it will use MDGo’s technology to “automatically” detect an accident and “precisely” analyze damages and injuries while ensuring the right assistance is dispatched quickly to the scene.

Sensa is now live in Illinois and it plans to launch in Texas, Indiana, and Ohio in the coming week. It also plans to introduce home insurance later this year. All policies are sold through agents.

Based on the press release, MDgo’s technology and Sensa’s offering are backed by funding from investors including Bessemer Venture Partners, Target Global, Volvo, Hyundai Motors, and Nationwide.

“True disruption of the insurance industry requires an insurance offering that goes the extra mile for policyholders and addresses the pain points of insurers. The scene of an accident is the only time when the interests of both policyholders and insurance companies are completely aligned. The policyholder wants to resolve the situation with the least amount of hassle, and the insurer wants the situation resolved according to its preferred distributors. With the knowledge and power to make a difference, insurers can provide policyholders with medical and logistical help – and reduce claim severity.” – Itay Bengad, MD, Sensa CEO and co-founder.