Selective launches new TV ad

Regional insurer Selective introduced a new brand campaign, titled “Your Passion, Our Purpose,” that highlights insurance solutions created for business customers through collaboration with Selective’s employees and independent insurance agents.


The television commercial debuted on Saturday, August 21; featuring a series of vignettes that illustrate how Selective and local independent agents collaborate to help protect each individual business so owners can focus on growing their businesses.

The “Your Passion, Our Purpose” brand campaign will run on network and cable TV, print, online, and radio, including Spanish-language radio stations, in the New York tri-state market as part of Selective’s long-standing marketing partnerships.

The campaign will target employees, customers, agents, and prospects. Creative assets will be shared through targeted digital, social media, and email campaigns across Selective’s own channels and throughout other online platforms including YouTube.