Seek Now advances into the real estate with acquisition of HouseLens

Seek Now , previously named Ladder Now, an inspection platform and services provider to the P&C insurance industry, has acquired Nashville-based HouseLens a visual marketing services platform for the real estate industry.

HouseLens is a team of 44 offering professional photo, video, and Matterport visual 3D scanning of the interior of residential and commercial buildings. It was established in 2008 when Andrew Crefeld, founder, identified the lack of high-quality visual marketing while purchasing a new home with his young family. HouseLens revolutionized the industry by providing walk-through video technology, in addition to high-quality, professional photography, and now is the largest provider of 3D capture for real estate in the US.

“The combination of the HouseLens network of professional photographers, along with Seek Now’s own front-line team of experts is a powerful opportunity to expand our reach. When enabled with our proprietary technology, Maestro, it will allow for a streamlined and standardized workflow and output. Increasing front-line skillsets of our combined workforce will enable more services, shorter cycle times, and help our expansion across the US.” – Seek Now CEO, Russ Carroll.