SE2 acquires Breathe Life

Zinnia , a provider of third-party administration services for life insurance companies in the US, has acquired Breathe Life , an enterprise SaaS platform provider for the life insurance industry.

“Breathe Life’s dynamic cloud-based offerings and entrepreneurial culture complement what we have been building. We are excited to welcome Ian and team to the SE2 family. Together, we can offer frictionless experiences and robust insights that enable our customers and the industry to evolve beyond today’s standard.” – Mark Schultis, CEO of SE2.

Launched in 2018, Breathe Life (a team of ~75) provides insurers a platform for the distribution of life insurance products that increases sales and speed of policy delivery while reducing operational costs. Breathe Life enables carriers to quickly deliver a fully-branded, user-centric experience that streamlines the online buying process for consumers.

“It’s not often that you find a partner that is completely aligned with you in terms of purpose and values. We’ve found that in SE2 and are looking forward to reshaping the future of the industry together. This is an exciting new chapter for Breathe Life.” – Ian Jeffrey, CEO of Breathe Life.

“Today’s news builds on our team’s momentum, and further positions us to innovate and accelerate the outcomes that the life and annuity industry deserves. Our focus continues to be on increasing transparency, enabling product velocity, and improving the flexibility of how our clients consume our services.” – Michele Trogni, Chairman of SE2 and Operating Partner at Eldridge.