Sberbank Partners with McDonald’s
Sberbank, the state-owned Russian banking and financial services company, has signed a partnership agreement with McDonald’s. Under the agreement, the companies will collaborate around different areas such as data analysis, consumer behavior, bank card payments, and employee payroll. In addition, Sberbank and McDonald’s will open a pilot branch that will offers consumers banking services and burgers.
“Digitalisation of Russia’s economy is the number one priority. The agreement we have signed strengthens the friendly relationship that already exists between our companies. Cooperation between Sberbank and McDonald’s will combine global opportunities and international quality standards with cutting-edge technology such as AI and big data analysis. All of this will allow us to provide innovative and highly convenient services to clients.” – Alexander Vedyakhin, First Deputy Chairman of the Executive Board of Sberbank.
“At McDonald’s we are delighted to sign this strategic partnership agreement with Sberbank because it unites our potential as market leaders in our respective areas of business. Every day our companies provide services to millions of Russians; together we can provide additional benefits to our guests through the use of advanced technology, innovation and services that set the standards for our industries.” – Marc Carena, Managing Director at McDonald’s Russia.