Say hello to hello benji

hello benji , the Des Moines-based startup on a mission to give self-employed individuals the opportunity to take control of their finances, is in emerging status.

The startup, led by former Allstate employee James Armstead, will offer the self-employed a platform to manage their finances, keep track of expenses, prepare for tax season, and set goals.

By the look of things, hello benji will also integrate insurance products such as life, liability and E&O.

Bottom Line: Private launch coming soon.