Savvy Wealth raises $11 million

Savvy Wealth, a digital-first platform for financial advisors centered around “modernizing human financial advice,” has raised $11 million in Series A-1 funding led by The House Fund, with participation from Index Ventures, Thrive Capital, Brewer Lane Ventures, and others.

Founded in 2021, the NY-based startup targets financial advisors with an integrated technology platform and sales and marketing automation. In the upcoming months, Savvy will onboard several new financial advisors to the platform and roll out its direct-to-consumer acquisition model to attract high-net-worth individuals and families. Advisors who partner with Savvy receive equity ownership in the company.

Some of the services offered through Savvy include financial planning, insurance, charitable giving, crypto investments, tax filing, and more.

“Next-generation investors demand a tech-forward, personalized relationship with their financial advisor. This is a first-class team and product set that we believe will transform how financial advisors grow their business and serve their clients.” – Jeremy Fiance, managing partner of The House Fund.

“Savvy exists with the sole purpose of empowering financial advisors to increase efficiency, scale revenue, and provide an unforgettable client experience. Today’s advisors still rely on antiquated processes and outdated technology that ultimately lead to subpar client experiences. We’ve built a platform that provides what we believe is the right mix of seamless technology and superior support that allows advisors to do what they do best: serve their clients’ unique needs.” – Ritik Malhotra, co-founder and CEO of Savvy.