SanlamAllianz announces merger and brand launch in Ghana

Sanlam and Allianz have launched their joint venture brand, SanlamAllianz, in Ghana following recent regulatory approvals for their merger and rebranding efforts.

SanlamAllianz, established in September 2023, is a leading pan-African non-banking financial services company operating in 27 countries across the continent. The joint venture aims to leverage its global and pan-African expertise to unlock growth in Africa’s high-potential economies. The CEOs leading the Ghana operations are Tawiah Ben-Ahmed for SanlamAllianz Life Insurance Ghana and Mabel Nana Nyarkoa Porbley for SanlamAllianz General Insurance Ghana.

SanlamAllianz’s goal is to empower generations to be financially confident, secure, and prosperous by promoting financial inclusion through innovative technology and diverse financial services.

“Launching the SanlamAllianz brand in Ghana marks a new milestone for us and the broader financial services market and our commitment to doing business in Ghana. It demonstrates our strategy to leverage our expertise to create leading businesses in the economies where we choose to operate and supports our intention to enable access to financial services. The joint venture will also leverage the combined economies of scale of our shareholders, Sanlam and Allianz, as well as greater distribution opportunities, shared knowledge, and existing partnerships in telecommunications and bancassurance to benefit our customers.” – SanlamAllianz CEO, Mr Heinie Werth.