Roots rebrands

Roots launched Bevaya , a new AI agent platform for insurance carriers, brokers, and TPAs focused on underwriting, claims, and policy servicing workflows.

Bevaya replaces the company’s existing Roots platform and will become the company’s primary brand going forward. The platform is powered by InsurGPT, a collection of AI models trained on more than 300 million proprietary insurance documents designed to support insurance-specific workflows and decision-making.

According to the company, Roots Automation has completed more than 115 production AI deployments across insurers, brokers, and TPAs, including deployments with three of the top five P&C carriers.

The platform includes pre-built AI agents for underwriting, claims, and policy servicing, along with integrations for systems such as Guidewire, Outlook, Slack, Microsoft Teams, and external APIs. Additional features include AI-generated summaries, multimodal document analysis for images and scanned documents, workflow dashboards, human review tools, and governance controls.

Bevaya’s AI assistant also allows users to build and manage AI agents using natural language prompts and workflow automation tools.

“John and I spent years at AIG watching talented insurance professionals spend their days on work that technology should have been doing. We built the Company originally to change that and after seven years, 115 deployments, and $100M+ in realized customer value in 2025, Bevaya is the platform that proves it’s possible. Insurance people deserve better tools. Bevaya is ours.” – Chaz Perera, CEO and Co-Founder of Bevaya.