Roots Automation raises $22.2 million

Roots Automation , a New York City-based company specializing in “digital coworkers as a service,” has raised $22.2 million in a Series B funding round led by Harbert Growth Partners, with follow-on investments from MissionOG, Liberty Mutual Strategic Ventures and Vestigo Ventures. Founded in 2018, the startup has secured a total of $33.75 million in funding to date.

The company focuses on digital coworkers designed to empower organizations by freeing their “roots”—their employees—to focus on more meaningful and impactful work. Its AI tools are tailored for specific tasks, such as Roxanne for claims management and Stuart for underwriting. Roxanne aims to reduce claims leakage, enhance operational agility, and improve profitability. Stuart is designed to increase the quote-to-bind ratio, reduce underwriting losses, and expand capacity.

Roots Automation is a team of 77 employees, according to LinkedIn, and has grown its workforce by 45% over the past year.

One of their clients, Eastern Alliance, utilizes Roots Automation’s digital coworker, Phyllis, to streamline the processing of claims mail by efficiently indexing incoming mail.