Root partners with Hyundai Capital America

Root Insurance and Hyundai Capital America announced a strategic partnership to bring “innovative solutions and enhanced experiences” to HCA customers. This collaboration aims to optimize the strengths of both companies to drive advancements in the auto finance and insurance industries.

The collaboration is expected to deliver insurance solutions that offer data-driven and competitive rates to HCA customers.

In 2021, Hyundai Motor America partnered with Verisk to allow drivers to share their driving behavior with insurers for potential insurance discounts. According to Hyundai’s site, the program has been discontinued.

“HCA’s commitment to customer-centric innovation and technology is at the forefront of our mission this year. Through this partnership, we aim to unlock new possibilities and improve the ownership journey for our drivers.” – Hyundai Capital America President and CEO Marcelo Brutti.

“We are excited to partner with Hyundai Capital America, a company that shares our passion for innovation and customer-first solutions. This partnership allows us to build something unique for HCA drivers, while further diversifying and expanding our insurance offerings across multiple distribution channels.” – Alex Timm, Founder and CEO at Root.

Bottom Line: Root’s faster to partner with an automaker than to launch in NY.