Root May Be Up to Something
Root, the auto insurer valued at $1b that’s looking to transform the car insurance world and reinvent a broken industry, may be up to something.
Since December 2018, the Columbus, OH-based company received 158 reviews on the App Store with the following breakdown:
- 45% 1-star reviews
- 12% 2-star reviews
- 3% 3-star reviews
- 6% 4-star reviews
- 34% 5-star reviews
While reviewing the negative reviews, three themes surfaced:
- Users not receiving quotes or being declined despite good driving scores
- App extending the test drive period beyond 2-3 weeks
- Higher premiums compared to other companies
Read for yourself (we’ve compiled several reviews below):
Next step for Root – a telematics ad marketplace? After all, every prospect Root turns away is eventually another insurer’s customer.