Root May Be Up to Something

Root, the auto insurer valued at $1b that’s looking to transform the car insurance world and reinvent a broken industry, may be up to something.

Since December 2018, the Columbus, OH-based company received 158 reviews on the App Store with the following breakdown:

  • 45% 1-star reviews
  • 12% 2-star reviews
  • 3% 3-star reviews
  • 6% 4-star reviews
  • 34% 5-star reviews


While reviewing the negative reviews, three themes surfaced:

  • Users not receiving quotes or being declined despite good driving scores
  • App extending the test drive period beyond 2-3 weeks
  • Higher premiums compared to other companies


Read for yourself (we’ve compiled several reviews below):


Next step for Root – a telematics ad marketplace? After all, every prospect Root turns away is eventually another insurer’s customer.