Root launches in New Jersey

Root Insurance announced the launch of its car insurance in New Jersey, marking its 37th state.

This expansion allows Root to reach over 80% of the U.S. population as the company advances toward its goal of providing nationwide coverage in the contiguous U.S. by 2027.

“Expanding to New Jersey is a massive milestone in our state expansion strategy as we accelerate toward our goal of coverage in the contiguous U.S. by 2027. By entering the Garden State, we’re expanding our reach to a market historically characterized by limited consumer choice. Our ability to scale our behavioral pricing model demonstrates the efficiency of our technology and positions us to capture more market share.” – Alex Timm, Founder and CEO of Root.