Root announces three new sports partnerships
Root Insurance announced partnerships with two National Football League teams and one Major League Baseball team.
Root is now the official insurance partner of the Denver Broncos, Cleveland Browns, and additionally is a sponsor to the Colorado Rockies. Root’s name, logo, and advertisements will be integrated into the teams’ media, game-day graphics, and sponsored content.
“We’re very excited and proud to be stepping deeper into the sports marketing world. These partnerships allow us to connect directly with our key audiences in important markets. As we look to increase awareness of the Root brand in these markets, we believe these teams allow us great reach and connectivity with their loyal customer base. We Root for Good Drivers!” – B.C. Silver, Root’s Chief Marketing Officer.
These new sports sponsorships are in addition to the partnership with NASCAR team 23XI and driver Bubba Wallace. Root has sponsored 23XI since 2021.