Roofr raises $4.25 million
Roofr, the all-in-one sales platform for roofers, has raised $4.25 million in post-seed funding led by Bullpen Capital, with participation from Avidbank and previous backer Crosslink Capital. To date, the San Francisco-based startup raised $8.25 million.
Founded in 2015 by a third-generation roofer, Roofr provides roofing contractors with aerial images to generate “highly accurate” measurement reports and it also gives them the ability to create estimates and proposals that customers can e-sign with a click.
The startup originally began with a D2C offering, using satellite imagery to provide consumers with a free online estimate along with presenting “the best roofers” that can get the job done. The pivot to B2B started in 2019 and Roofr’s goal is to be the SaaS platform built for roofers by roofers.
“Since I was 12, I’ve been working on roofs with my uncle and father. Roofing is in my blood. In my twenties, I took a sales position at a large roofing company. It was there I got a firsthand look at how archaic the system is, how much outdated processes cost contractors in both time and money, and I knew there had to be a better way. The pandemic accelerated digitalization in the roofing industry and exposed some vulnerabilities. That made it clear that providing roofers with the software and tools they need to streamline their business processes is how we deliver on our mission of ensuring every family has access to an affordable roof.” – Roofr’s cofounder and CEO Rich Nelson.
“Roofers know what they want, and it is our job to give it to them. By leveraging technology to modernize the core sales and estimation processes for roofing contractors, the Roofr team enables roofers to focus on doing what they do best. And roofers love them for it, as reflected by their exceptional retention. At Bullpen we believe in building software that authentically enhances the everyday processes of small businesses. This is the secret to Roofr’s success and our thesis in the space.” – Ann Lai, General Partner, Bullpen Capital.
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