Responsive raises $2.8 million

Responsive, a Canadian company that leverages machine learning to help financial advisors to better serve and engage investors, announced that it has closed a $3.5 million (CAD) Series A round led by The Co-operators . The investment will help the company expand to US and European markets, as well as commercialize their APIs and integrations.

“Our mission is to help institutions scale better advice, to more clients. Our core product “Prioritize” supercharges advisors with personalized actions and conversations that create value for their clients, and for their business. Our APIs can help organizations accelerate time to value by unlocking insights hidden in data, and enable advisors to see more, do more and succeed more for their clients.” – Davyde Wachell CEO of Responsive.

Co-operators utilizes the company’s solutions to provide a custom streamlined onboarding and advisor workflows and will continue to partner with Responsive to add more functionality to its wealth management platforms in the future. “Partnering with companies like Responsive is core to our innovation strategy. As a purpose-built financial services provider, we are committed to improving resiliency for all Canadians. With Responsive’s productivity tools already running across our entire advisor network, we know that their insights enable advisors to offer data driven solutions that help our clients grow their wealth and secure their financial future.” – Co-operators’ Daniel Sinclair, Vice President, Corporate Development & Co-Head Co-operators Corporate Venture Fund.

As part of the partnership, Co-operators will join Responsive’s board of directors.