Renault acquires car subscription company Bipi
RCI Bank and Services , the Renault Group’s automotive captive, has acquired car subscription company Bipi with plans to open new markets together with Bipi’s current supply partners and in conjunction with RCI Bank and Services’ dealership partners.
This investment and the integration of Bipi within RCI Bank and Services will contribute to the strategy of Renault and particularly its Mobilize brand to develop flexible subscription services.
Founded in 2018 in Spain, Bipi is now present in Spain, France, and Italy. With 120 employees, it has serviced more than 10,000 customers in the last 3 years. Its subscription offer provides a turnkey solution, from the subscription to the return of the vehicle. Everything is included in one monthly payment, avoiding any surprises or unexpected expenses for the customer. The customer creates a tailor-made subscription: he chooses the duration of use of the car (from 1 to 36 months) and can change the mileage, the category, or the model of the car according to his needs. They can terminate their subscription at any time and in full transparency.