Realworld raises $3.2 million

Financial app Realworld closed a $3.2 million Seed round of funding led by Fitz Gate Ventures, with participation from TTV Capital, Bezos Expeditions, Techstars, Knightsgate, The Helm, and others. Notable angels and operators backed the team, including Olympic Gold Medalist Aly Raisman, Rent the Runway Co-founder Jenny Fleiss, and Yext Co-founder Howard Lerman.

Through its library of “playbooks,” Realworld helps its users manage their finances, health care, living situations, insurance, and other important life decisions through personalized, actionable task lists. The app is free.

“In the last year, we tripled the size of our team and launched our mobile app with 40+ step-by-step ‘playbooks’ across everything from credit cards to health insurance. Beyond educating the next-generation about these topics, we have expanded Realworld to provide a proactive and engaging solution to help our users actually set themselves up for success. We have cracked the code on teaching complex adult topics in a streamlined and easy-to-digest format, and this capital will help us change the way the next generation navigates adulthood, beginning with entering the workforce and continuing throughout their entire lives as they make important life decisions.” – Genevieve Bellaire, Founder and CEO, Realworld.

“Realworld has taken off over the last year — they built a world-class team, delivered a category-defining product to market, and consistently exceeded growth expectations. We’re thrilled to be partnering with them again in this exciting next chapter as they solidify their position as category leader.” – Jim Cohen, one of the General Partners at Fitz Gate Ventures.

Bottom Line: Realworld markets 14 car and/or renters insurance companies including Progressive, GEICO, and USAA.