RealPage to acquire AXA-backed Modern Message
RealPage , a provider of software and data analytics to the real estate industry, is acquiring Modern Message , a multifamily resident engagement solution for property management companies.
Established in 2012, Modern Message is the developer of Community Rewards, a resident rewards program that encourages residents to spread the word about their apartment community across social media. It is currently a team of 60, according to LinkedIn, and it has raised $2.5 million since its inception in 2012 with AXA Venture Partners being a lead investor.
According to RealPage, Community Rewards rounds out its ActiveBuilding resident portal platform which handles payments, resident communications, and monetization of rentals and amenities.
“Modern Message provides a unique boost to our already powerful resident engagement platform. The two solutions joined together enable our clients to give residents a rich rewards experience, boost ancillary revenue, resident loyalty and reputation scores, and see greater adoption of their RealPage solutions. In short, we will be able to offer clients and residents the full potential of a resident portal.” – Jon Pastor, Senior Vice President of Consumer Solutions at RealPage.
“This is a great time to become part of the RealPage team. ActiveBuilding will be the perfect gateway to deliver Modern Message’s resident engagement programs to a broader industry audience while maximizing results. We are also looking forward to exploring new opportunities that may arise from the combined platform. It’s beyond exciting.” – John Hinckley, Co-founder of Modern Message.
“We immediately saw that RealPage shared our vision for resident engagement and loyalty. As a result, we are thrilled to continue on our mission and introduce our existing clients to the expanded capabilities available once the two platforms are combined. In the meantime, we will continue to support the Modern Message platform and deliver the same excellent service our clients have come to know and expect.” – Mike Ivey, Co-founder of Modern Message.
RealPage expects to retain Modern Message’s employees and operations, which will be moved from downtown Dallas to the RealPage corporate headquarters in Richardson, Texas.
