Rate Insurance launches AI tool

Rate Insurance, a subsidiary of Rate and “one of the fastest-growing” national personal lines and small commercial insurance brokers, announced the launch of a new AI-powered customer service tool developed in partnership with Exavalu.

The Salesforce Agentforce Assistant is designed to help agents serve more customers efficiently by “sharply reducing” the time needed to locate critical information.

The launch marks the first step in a company-wide transformation aimed at integrating AI to support both sales and service functions.

“This is about leveraging AI to make our people even more effective. Our customers trust us for high-quality, personalized service. This technology gives our agents the freedom to spend less time searching and more time having meaningful conversations.” – Jeff Wingate, President of Rate Insurance.

“We’re thrilled to partner with Rate Insurance to scale the white-glove service that sets them apart. By leveraging Agentforce Assist, their retention specialists expect to cut account research time by 60% and increase productivity by 40%. This model also lays the foundation for future use cases in re-shopping and service workflows.” – Saurav Basu, CEO of Exavalu.