Rappi and Chubb expand partnership
Rappi , the Latin American SuperApp, and Chubb announced the expansion of their alliance to co-create customized digital insurance offerings for the SuperApp’s millions of users across the region.
In this new phase of the alliance, the companies will work together to co-create ‘innovative’ and ‘customized’ products for users of RappiBank and RappiTravel, two of the SuperApp’s multi-service verticals. Earlier this year in Mexico, Rappi and Chubb introduced insurance products and services for mobile phone theft or damage protection, coverage for fraudulent internet purchases and identity theft, and home insurance and contents protection.
The expanded alliance brings together Chubb’s digital integration capabilities and Rappi’s behavioral customer research and machine learning models to enable a new co-creation process for developing customized digital insurance products to meet the needs of Rappi users. The process will utilize artificial intelligence (AI) teams to support short- and long-term operations and strategies. It will also leverage the digital integration capabilities of Chubb Studio, Chubb’s global digital product distribution platform.
With this alliance, Rappi’s customers will have access to tailor-made insurance products through an ‘intuitive, user-friendly’ experience, where quotes, bill payment and account management are transacted digitally.
“Rappi is excited to broaden its insurance partnership with Chubb. This allows us to combine Chubb’s expertise in risk-management, data analytics and superior claims service with our AI-based customer knowledge and acclaimed user interface to develop customized insurance offers. And as we scale, we’re making insurance protection more accessible and inclusive for our Latin American customers.” – Juan Pablo Ortega, Co-Founder of Rappi and Head of RappiBank.
“At Chubb, we are proud to provide an optimized experience that allows customers to select the protections they choose in an easy and intuitive way, with just a few clicks. We look forward to further integrating our cutting-edge risk management solutions into Rappi’s multi-service digital ecosystem to bring innovative insurance products to market.” – Marcos Gunn, Senior Vice President, Chubb Group and Regional President, Latin America.
