QuinStreet acquires HomeBuddy in a deal valued at up to $190 million
QuinStreet has agreed to acquire HomeBuddy , a home services marketplace that connects homeowners with contractors. The deal, valued at $115 million in cash plus $75 million in post-closing payments over four years, will fold HomeBuddy into QuinStreet’s Modernize Home Services platform. Closing is expected in early 2026.
HomeBuddy brings three main additions to Modernize: a high-intent lead product delivered via auction; a consumer brand with its own media reach, integrations, and data; and a network of home services professionals that pushes the combined client base above 2,000 across more than 30 trades. QuinStreet says the acquisition strengthens its foundation for launching new offerings, including its 360 Finance home improvement marketplace.
For the twelve months ending September 30, 2025, HomeBuddy generated $141 million in revenue. QuinStreet expects the acquisition to be accretive to adjusted EBITDA and EPS, adding at least $30 million of adjusted EBITDA in the first year post-close, with more growth expected as synergies are implemented.
QuinStreet estimates home improvement professionals spend $30 to $60 billion annually on marketing, with digital still early in its shift. By adding HomeBuddy’s demand-generation engine, the company aims to expand reach, add new channels, and increase ROI visibility for contractors looking for measurable consumer demand.
As background, on November 6, QuinStreet reported that its fiscal Q1 Home Services revenue grew 15% year over year to a record $78.4 million, with leadership describing the market as “super healthy,” supported by strong homeowner equity, steady project demand, and high client confidence. The company said performance marketing continues to work especially well in home services, noting that growth is constrained more by execution capacity than by market demand.
“HomeBuddy’s demand-generation capabilities align closely with our performance-focused marketing platform, strengthening the combined platform’s overall capacity and potential for at-scale growth. Home services professionals benefit from increased reach and a broader range of data and tools to run their businesses more effectively.” – Tim Stevens, COO of QuinStreet.
“The HomeBuddy team has built a model that delivers exclusive, high-intent homeowner demand at scale, and the combination with Modernize allows us to extend that capability across a broader platform. By joining with Modernize, we’re combining complementary capabilities in a way that expands access to high-quality opportunities across more channels for home services professionals.” – Nikolai von Loeper, CEO of HomeBuddy.
