QBE North America launches a new ad campaign
QBE North America has launched a new ad campaign designed to raise awareness of the expertise, value and partnership QBE brings to its customers.
The midsize business television campaign, “QBE Is With You,” comprises two ads that spotlight businesses making key decisions about their future — a company looking to expand through acquisition and another looking to purchase new real estate. In highlighting two of the key industries that QBE serves in the middle market — commercial real estate and financial services — the company is showcasing its industry expertise and the power of having a strong insurance partner at your side.
“Businesses today face countless risks that are remarkably intricate and diverse. The new commercials reinforce the power of having a strong partner to help both navigate risks and capitalize on opportunities. While the commercials focus on midsize businesses, all of our customers — from farmers, corporations and individuals — can be confident when QBE is at their side.” – Amy Banek, Head of Communications, Marketing and Brand at QBE North America.
The 30-second spots can be found on digital television stations, NBC and the Golf Channel—as the campaign aligns with QBE’s title sponsorship of the QBE Shootout. The PGA Tour sanctioned event is a one-of-a-kind competition featuring 24 of the world’s top professional golfers playing on two-person teams in a mixed format of scramble, modified alternate shot and better ball.
The campaign will also appear in print and on digital and social channels.
In alignment with the new ads, QBE is launching a social media contest whereby people can nominate partners to receive a QBE Shootout Shoutout and be entered to win a number of prizes—including an all-expense-paid trip to the 2022 QBE Shootout and a stay at The Ritz-Carlton Golf Resort, Naples.
QBE worked with agency of record Pinckney Hugo Group to develop the campaign .
“Pinckney Hugo Group is thrilled to collaborate with QBE on this new campaign and help raise awareness for what makes the company a strong insurance partner for its customers. Leveraging a lighthearted, golf-themed approach, the campaign draws attention to the QBE Shootout and the community organizations it helps support.” – Doug Pinckney, President, Pinckney Hugo Group.
