PwC unveils new brand

PwC has introduced its first global brand refresh in over a decade.

As part of the launch, PwC becomes the Official Consulting Partner of Formula 1, aligning its brand with one of the world’s fastest-growing and most data-driven sports. The partnership kicks off at the Miami Grand Prix in May and includes strategic consulting support across Formula 1’s global operations.

PwC is also emphasizing its AI leadership with the debut of “agent OS,” a system to orchestrate and scale Agentic AI applications across industries. The firm has already deployed over 250 AI agents and has upskilled nearly 300,000 employees globally in AI fluency.

“We’re entering a bold new chapter—driven by sharp thinking, deep expertise and an unwavering focus on what’s next. In a world that’s changing faster than ever, we are reshaping how we deliver value as we drive our clients to the leading edge.” – Paul Griggs, US Senior Partner.