PURE is now live in 50 states

PURE Insurance is now serving new and existing members in Idaho, completing its national expansion into all 50 states.

PURE offers a full suite of insurance products designed for “financially successful” individuals and families, including coverage for high value homeowners, automobile, collections, watercraft, personal excess liability, fraud & cyber and flood.

“We’re thrilled to be able to serve PURE members with needs in Idaho and to welcome new members from the state. Not only is it the final piece of the puzzle in our national expansion, but it also brings with it a great business opportunity as high net worth families are increasingly building and purchasing homes in this beautiful state – a trend amplified by the COVID-19 housing boom.” – Kevin Daley, president, field operations, West.