PURE Insurance enters Canada

Privilege Underwriters Reciprocal Exchange, the policyholder-owned property and casualty insurer designed for “successful, responsible homeowners,” announced its first international expansion as it opens for business in Canada.

PURE Insurance is now available in Ontario through select brokers. Future products include automobile coverage in Ontario, with planned expansion to other provinces in the future.

In the US, PURE offers coverage in 50 states for high value homes, automobiles, collections, watercrafts, personal excess liability, fraud, cyber and flood to more than 100,000 members.

“We aim to offer owners of Canada’s finest homes a new insurance option, building long-term relationships to make them safer, smarter and more resilient. PURE’s unique model, which puts members first instead of shareholders, leads us to build a very different service experience, and we’re excited to introduce our fresh approach to high net worth Canadians.” – Chris Sevdalis, Head of Canada Branch.