Prudential taps Pace to automate life insurance operations

Prudential’s Individual Life Insurance unit has selected Pace to help automate parts of its service and quality assurance workflow using agentic AI.

The partnership began as a pilot and expanded to a multi-year agreement.

Prudential says the automation allows its teams to spend more time on customer interactions.

“We’ve taken a step forward on our journey to modernize the customer acquisition process. With automated systems, our teams now have more time to focus on customer relationships, which supports Prudential’s broader goal of delivering industry-leading experiences for both clients and customers.” – Sara Atkinson, vice president of customer acquisition for Prudential’s ILI business.