Prudential Singapore launches wealth suite to serve HNW segment

Prudential Singapore has launched the Prudential Wealth Suite, a dedicated space for its Private Client Advisors (PCAs) to serve high net worth (HNW) customers. Located within Prudential Tower, the by-appointment-only facility opened on March 17, 2025, and is designed to offer personalized, holistic advisory services in a private setting.

The launch comes as Prudential’s HNW customer base grew by 16% from 2023 to 2024, with sales up over 40%. The Wealth Suite supports this growth with enhanced services including in-house and external advisory on tax, estate, fiduciary, and family office planning. Prudential also introduced the PRUVantage Legacy Index, an indexed universal life insurance product tailored for HNW legacy planning.

Prudential’s PCA team, launched in 2018, has grown from 60 to over 380 advisors, all meeting strict qualification criteria. The company continues to invest in its PCAs through professional development programs in partnership with the Wealth Management Institute.