Prudential partners with 123Seguro

Prudential Financial announced a strategic partnership with 123Seguro, a digital insurance broker offering coverage in Latin America.

Beginning in 2024, Prudential and 123Seguro will leverage capabilities to distribute accident & health, life and ancillary products to the region’s mass market customers, initially focusing on Brazil and Mexico. Customers will access the products and services through a digital platform built and administered by 123Seguro, which complements and expands the reach of Prudential’s existing business. Partners will have the flexibility to modify offerings based on relevance to customers’ needs, and the end-to-end experience for customers will be contextual, embedded, simplified and frictionless from purchase through claim payment.

The intent is to expand into additional key Latin American markets in the near future.

“Less than 20% of Brazil and Mexico’s populations have any form of life insurance. The scale of reach achieved by this new partnership with 123Seguro allows us to help millions more Latin Americans, across all stages of life, achieve greater financial security. Our distribution partners can anticipate a highly differentiated ROI and enhanced customer loyalty by offering innovative products backed by best-in-class customer and claims service.” – Luciana Amano, vice president and head of Partnerships for Prudential’s International Insurance Businesses.

“This agreement represents a crucial step in our B2B2C strategy, enabling us to partner with a global company to offer innovative and accessible insurance through alliances with distribution partners in each of our markets. We are excited to be able to complement our portfolio with products of Prudential’s quality and strength.” – Martín Ferrari, CEO and co-founder of 123Seguro.