Prudential expands suite of term life products

Prudential Financial announced the expansion of its EssentialTerm Suite for policies of $250,000 face amount and above, offering more consumers greater choice to match their individual needs and budgets.

Prudential’s EssentialTerm Suite features two enhanced term life solutions issued by Pruco Life Insurance Company. EssentialTerm Value is Prudential’s most cost-effective option for consumers seeking temporary protection with the option to convert to a permanent policy as financial goals evolve. EssentialTerm Plus offers a more robust conversion option for consumers who are focused on their long-term financial planning goals.

“At Prudential, we recognize the important role life insurance plays in safeguarding your life’s work, not only as death protection but for long-term planning. The EssentialTerm Suite bridges short-term needs with opportunities for lasting value, empowering policyholders to convert to permanent life insurance as their lives evolve.” – Rob Schaffer, Prudential’s head of Product Design and Innovation, Individual Life Insurance.