Prudential brings digital term life offering to Assurance IQ

Prudential Individual Life Insurance and Assurance IQ, a wholly owned subsidiary of Prudential Financial, Inc., are now offering Prudential’s SimplyTermSM term life product through the Assurance IQ platform.

Launched this month in Wisconsin, Connecticut, Ohio, Washington, Oregon, Maryland, Indiana, Arizona, Alabama and Missouri,  SimplyTerm will be gradually rolled out across the U.S. (excluding New York), in the coming months.

“SimplyTerm is a natural fit as the first Prudential product to launch on the Assurance IQ platform,” explains Salene Hitchcock-Gear, president of Prudential Individual Life Insurance and Prudential Advisors. “At a time when we are seeing renewed need for life coverage that is simple, cost-effective and easily accessible through both digital and traditional channels, SimplyTerm is perfectly suited to meet the needs of online life insurance shoppers.”

“The Assurance IQ platform is all about enabling easier consumer access to insurance solutions, wherever they are in life and whatever their needs may be,” said Michael Rowell, CEO of Assurance IQ. “A co-marketed approach to offering Prudential’s SimplyTerm offering aligns well with that mission, providing a range of options to address different consumer needs, without the complexity that historically came with life insurance products.”