Progressive expands presence across college football

Progressive announced its expanded investment in college athletics through a new agreement with Learfield, a media and technology company powering college athletics.

The collaboration brings the brand to 13 universities through on-field branding at Boise State, Colorado, Georgia, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC and Wake Forest.

Progressive’s national presence will be complemented by in-game videoboard features, in-venue LED signage, digital and social media integrations and other game day experiences designed to engage fans before kickoff, throughout the game and beyond the final whistle.

“We are excited to be a part of the college football landscape with this investment. It is an opportunity to support the collegiate student-athletes at these storied institutions as well as create a unique viewing experience for the fans. College football is ingrained in the cultures at these Universities and we are proud to be a small part of those traditions.” – Sean Freeman, Media Business Leader at Progressive.

“College athletics offers brands a level of fan passion and loyalty that’s hard to match. This program gives Progressive a consistent presence across some of the biggest stages in the sport while creating meaningful connections with fans throughout the season.” – Shawn Hegan, Executive Vice President of Global Partnerships at Learfield.