Privyr raises $6 million

Privyr, a Singapore-based startup which offers a mobile-first CRM, has raised $6 million in Series A funding. The round was co-led by MassMutual Ventures Southeast Asia (MMV SEA) and Vulcan Capital, with participation from Wavemaker Partners, and others.

Founded in 2018, Privyr built a mobile-first sales productivity and workflow management tool. It helps salespeople and small businesses engage with potential clients through WhatsApp, SMS, iMessage, and phone calls. The startup says that over 45,000 sales professionals across 75+ countries use its product.

“Over the past few years, virtually all consumer-facing sales have moved to mobile messaging apps like WhatsApp or iMessage. What used to happen in a few face-to-face meetings has turned into hundreds of micro-interactions with dozens of leads simultaneously. Salespeople are spending hours every day copying and pasting messages, updating spreadsheets, and figuring out who they need to follow up with – it’s a complete mess. If you’re in a high touch profession built on human relationships, putting a chatbot in between you and your customer removes the personal interactions they’re looking for. Instead, Privyr provides an easier and more efficient way for businesses to personalise engagements and manage client relationships from their phones” – Aaron Lim, co-founder and CEO of Privyr.

“There’s incredible demand for simple, mobile-based solutions targeted at individuals and SMEs – particularly in developing markets where sales primarily happen on mobile and WhatsApp. Privyr’s solution addresses a massive pain point in the sales process, and the fact that the company has come this far with zero sales or marketing staff is a testament to the widespread appeal of such a product.” – MassMutual Ventures Managing Director Anvesh Ramineni.