Principal Launches Fitness and Lifestyle App

Principal Financial Group has launched My Principal Lifestyle, a fitness and lifestyle app powered by Sureify that rewards insurance customers for activities that contribute to a healthy lifestyle. The program aims to engage with customers by allowing them to set physical and financial goals, and to earn points for reaching those goals, which can later be redeemed for gift cards.

Previously available for policyholders in three states, now anyone in the US can download and use the app, however, only qualifying life insurance policyholders in approved states can redeem earned points. To participate, individuals can log their activity or sync the app to their existing fitness device app, if applicable.

“Principal is known as an industry innovator in the underwriting space . When we began My Principal Lifestyle, we believed healthy lifestyle behaviors would be indicative of risk that could help with the underwriting process. We still believe that’s true, but what we learned was more powerful. We’re developing relationships with our customers that provide value in their daily lives by encouraging healthy behaviors. We’re committed to learning more about how this type of program can benefit our customers.” – Senior Vice President of Individual Life at Principal – Greg Linde.

The app is available on the App Store and Google Play.